Managing Your Business
Through a Recession
Learn from a business expert practical ways to
strengthen your company, despite the current economic
challenges. Identify tactics to better manage marketing,
finances, operations and human resources. Hear from a
speaker who has helped hundreds of small firms survive,
and even thrive, in light of dynamic markets, escalating
costs, and fierce competition.
Join us for an interactive discussion of strategies and
tactics designed for your small business. The speaker
will be Jane Johson, CPA and CMA of B2B CFO, Inc.
Date:
Thursday, December 10, 2009
Time:
8:00 - 10:30 a.m.
Location: Enterprise Center at Salem
State College, 121 Loring Avenue, Suite 106, Salem (directions)
Cost:
No charge
Contact: Laurel
Costello
at the SBDC at 978-542-6343 or lcostello@salemstate.edu. Register online
with link below.
>>Register online
Cosponsored by the Enterprise Center at Salem State
College
Your Business Plan: Soup To
Nuts
Learn an easy approach to developing a business plan to
manage all aspects of your business, including
marketing, finance, operations, personnel, and overall
strategy. Existing business owners and pre-ventures will
learn to test the feasibility of a new company or a new
direction, and discover how to use their plan to raise
capital. Participants will receive a copy of the SBDC
Business Planning Guide. The speaker will be management
consultant Bob Vieira.
Date: Tuesday, January 12, 2010
Time:
8:00 - 10:30 a.m.
Location: Enterprise Center at Salem
State College, 121 Loring Avenue, Suite 106, Salem (directions)
Cost:
No charge
Contact: Laurel
Costello
at the SBDC at 978-542-6343 or lcostello@salemstate.edu. Register online
with link below.
>>Online registration will begin in December 2009
Cosponsored by the Enterprise Center at Salem State
College
Managing Your Business
in a Recession
Learn from a business expert practical ways to
strengthen your company, despite the current economic
challenges. Identify tactics to better manage marketing,
finances, operations and human resources. Hear from a
speaker who has helped hundreds of small firms survive,
and even thrive, in light of dynamic markets, escalating
costs, and fierce competition. Join us for an
interactive discussion of strategies and tactics
designed for your small business. The speaker will be
Jane Johson, CPA and CMA of B2B CFO, Inc.
Date: Thursday, January 14, 2010
Time: 8:30 - 10:30 a.m.
Location:
North Shore Community College
100 Cummings Center, 181 Elliot Street, Suite 121-E,
Beverly
(directions)
Cost:
No charge
Contact: Laurel
Costello
at the SBDC at 978-542-6343 or lcostello@salemstate.edu. Register online
with link below.
>>Online registration will begin in December 2009
Using Social Media to Grow
Your Business
The explosion of online social networking is changing
the business world. This new form of communication is
affecting the way business relationships form and grow,
as well as altering the way day-to-day business is
conducted.
There are hundreds, possibly thousands, of social
networks/sites available to small businesses. Learn
about the social networking sites such as - Linked In,
Facebook, Twitter, citysearch, yelp.com, MySpace and
blogs, and start getting results for your company. The
speaker will be Chris Clark of Cave Dog Studio.
Date:
Wednesday, January 20, 2010
Time: 6:00 - 8:00 p.m.
Location: Northern Essex Community
College North Andover Campus, 1600 Osgood Street, Room
17, North Andover
(directions)
Cost:
No charge
Contact: Laurel
Costello
at the SBDC at 978-542-6343 or lcostello@salemstate.edu. Register online
with link below.
>>Online registration will begin in December 2009
Financing Your Business:
Do You Qualify?
Learn from a banker and a consultant how a lender looks
at your loan request. Credit quality, cash flow and
collateral are key. This presentation will focus on
preparing your existing business or startup venture for
financing. Sources of capital, including SBA guaranteed
bank loans, will be discussed. The speakers will be
management consultant Bob Vieira, and a banker.
Date: Tuesday, February 9, 2010
Time: 8:00 - 10:30 a.m.
Location: Enterprise Center at Salem
State College, 121 Loring Avenue, Suite 106, Salem (directions)
Cost:
No charge
Contact: Laurel
Costello
at the SBDC at 978-542-6343 or lcostello@salemstate.edu. Register online
with link below.
>>Online registration will begin in December 2009
Cosponsored by the Enterprise Center at Salem State
College
The Art & Science of Sales
Innovative and practical approaches to sales will
quickly improve your company's bottom line. Learn about
cold calling, closing sales, getting that first
appointment, making presentations and developing
positive long-term relationships with customers. The
speaker will be Jay Wallus of Street Smart Business
Development.
Note: This workshop does not cover marketing.
Date:
Thursday, February 11, 2010
Time:
8:30 - 10:30 a.m.
Location: North Shore Community College
100 Cummings Center,
181 Elliot Street, Suite 121-E, Beverly
(directions)
Cost:
No charge
Contact: Laurel
Costello
at the SBDC at 978-542-6343 or lcostello@salemstate.edu. Register online
with link below.
>>Online registration will begin in December 2009
Pricing Your Products and
Services
Learn about pricing concepts, the role of pricing in a
company’s strategy and an easy four step process to
determine pricing for your services or products on the
basis of costs, customer goals, trends and competition.
The speaker will be Jane Johnson, CPA and CMA of B2B
CFO, Inc.
Date: Wednesday, March 3, 2010
Time:
6:00 - 8:00 p.m.
Location: Northern Essex Community
College North Andover Campus, 1600 Osgood Street, Room
17, North Andover
(directions)
Cost:
No charge
Contact: Laurel
Costello
at the SBDC at 978-542-6343 or lcostello@salemstate.edu. Register online
with link below.
>>Online registration will begin in December 2009
Web and Internet Marketing
Basics
Proven online strategies can help you launch your
company's web presence, email newsletter or blog, and
help you sell goods or services online. At this
workshop, you will learn how to track your marketing and
sales progress through web analytics.
The workshop will touch on natural and paid search
engine marketing, developing keywords, shopping carts,
web graphics and building your email list to reach your
target market. The speaker will be Carol Sanger of the
The Web Division.
Date:
Thursday, March 11, 2010
Time:
8:30 - 10:30 a.m.
Location: Enterprise Center at Salem
State College, 121 Loring Avenue, Suite 106, Salem (directions)
Cost:
No charge
Contact: Laurel
Costello
at the SBDC at 978-542-6343 or lcostello@salemstate.edu. Register online
with link below.
>>Online registration will begin in December 2009
Cosponsored by the Enterprise Center at Salem State
College
Business Legal Issues
Ensure the smooth flow of your business by selecting the
appropriate legal structure, obtaining permits and
licenses, protecting business assets and knowing your
responsibilities as an employer. Although formal legal
advice cannot be offered, this workshop will provide
guidelines for your venture.
Date:
Wednesday, April 7, 2010
Time: 6:00 - 8:00 p.m.
Location: Northern Essex Community
College North Andover Campus, 1600 Osgood Street, Room
17, North Andover
(directions)
Cost:
No charge
Contact: Laurel
Costello
at the SBDC at 978-542-6343 or lcostello@salemstate.edu. Register online
with link below.
>>Online registration will begin in December 2009
Financing Your Business:
Do You Qualify?
Learn from a banker and a consultant how a lender looks
at your loan request. Credit quality, cash flow and
collateral are key. This presentation will focus on
preparing your existing business or startup venture for
financing. Sources of capital, including SBA guaranteed
bank loans, will be discussed. The speakers will be Bob
Vieira, management consultant and a banker.
Date:
Tuesday, April 13, 2010
Time:
8:30 - 10:30 a.m.
Location: Middlesex Community College
at The Career Place,
100 Sylvan Road, Trade Center Park, Woburn
(directions)
Cost:
No charge
Contact: Laurel
Costello
at the SBDC at 978-542-6343 or lcostello@salemstate.edu. Register online
with link below.
>>Online registration will begin in December 2009
Cash Flow Your Way To
Breakeven
Why do bankers say "cash flow is king?" How is cash flow
different from profit? This workshop and its simple but
realistic class exercise will help you understand cash
flow, assess when you will need capital, and position
your business for bank financing. The speaker will be
Jane Johnson, CPA and CMA, B2B CFO, Inc.
Date: Tuesday, April 13, 2010
Time: 8:00 - 10:30 a.m.
Location: Enterprise Center at Salem
State College, 121 Loring Avenue, Suite 106, Salem (directions)
Cost:
No charge
Contact: Laurel
Costello
at the SBDC at 978-542-6343 or lcostello@salemstate.edu. Register online
with link below.
>>Online registration will begin in December 2009
Cosponsored by the Enterprise Center at Salem State
College
Marketing: Knowing Your Niche
Effective marketing -- the process of identifying,
reaching, capturing, and retaining your customers -- is
essential to business success. This workshop will
provide simple, cost effective, and practical approaches
to marketing your business. Our experienced presenter
will explore and discuss a wide range of marketing
resources, tools and tips. The speaker will be Ellen
Kaplan of Possibilities at Work.
Date: Thursday, April 15, 2010
Time: 8:30 - 10:30 a.m.
Location: North Shore Community College
100 Cummings Center,
181 Elliot Street, Suite 121-E, Beverly
(directions)
Cost:
No charge
Contact: Laurel
Costello
at the SBDC at 978-542-6343 or lcostello@salemstate.edu. Register online
with link below.
>>Online registration will begin in December 2009
Financing Your
Business: Do You Qualify?
Learn from a banker and a consultant how a lender looks
at your loan request. Credit quality, cash flow and
collateral are key. This presentation will focus on
preparing your existing business or startup venture for
financing. Sources of capital, including SBA guaranteed
bank loans, will be discussed. The speakers will be
management consultant Bob Vieira, and a banker.
Date: Wednesday, May 5, 2010
Time: 6:00 - 8:00 p.m.
Location: Northern Essex Community
College North Andover Campus, 1600 Osgood Street, Room
17, North Andover
(directions)
Cost:
No charge
Contact: Laurel
Costello
at the SBDC at 978-542-6343 or lcostello@salemstate.edu. Register online
with link below.
>>Online registration will begin in December 2009
Cash Flow Your Way To
Breakeven
Why do bankers say "cash flow is king?" How is cash flow
different from profit? This workshop and its simple but
realistic class exercise will help you understand cash
flow, assess when you will need capital, and position
your business for bank financing. The speaker will be
Jane Johnson, CPA and CMA, B2B CFO, Inc.
Date: Tuesday, May 11, 2010
Time: 8:30 - 10:30 a.m.
Location: Middlesex Community College
at The Career Place,
100 Sylvan Road, Trade Center Park, Woburn
(directions)
Cost:
No charge
Contact: Laurel
Costello
at the SBDC at 978-542-6343 or lcostello@salemstate.edu. Register online
with link below.
>>Online registration will begin in December 2009
Finding the Right
Insurance For Your Business
Protect your business and personal assets and avoid
liability by obtaining proper insurance protection prior
to unexpected events. Selecting a cost-effective and
appropriate insurance plan and assessing your company's
potential risks are part of the process. The workshop
covers liability, property, vehicle, workers
compensation, and employee benefits insurance. The
speaker will be Marc Slafsky.
Date: Tuesday, May 18, 2010
Time:
8:00 - 10:30 a.m.
Location: Enterprise Center at Salem
State College, 121 Loring Avenue, Suite 106, Salem (directions)
Cost:
No charge
Contact: Laurel
Costello
at the SBDC at 978-542-6343 or lcostello@salemstate.edu. Register online
with link below.
>>Online registration will begin in December 2009
Cosponsored by the Enterprise Center at Salem State
College
Business Legal Issues
Ensure the smooth flow of your business by selecting the
appropriate legal structure, obtaining permits and
licenses, protecting business assets and knowing your
responsibilities as an employer. Although formal legal
advice cannot be offered, this workshop will provide
guidelines for your venture.
Date: Thursday, May 20, 2010
Time: 8:30 - 10:30 a.m.
Location: North Shore Community College
100 Cummings Center,
181 Elliot Street, Suite 121-E (Room C01), Beverly
(directions)
Cost:
No charge
Contact: Laurel
Costello
at the SBDC at 978-542-6343 or lcostello@salemstate.edu. Register online
with link below.
>>Online registration will begin in December 2009
The Art & Science of Sales
Innovative and practical approaches to sales will
quickly improve your company's bottom line. Learn about
cold calling, closing sales, getting that first
appointment, making presentations and developing
positive long-term relationships with customers. The
speaker will be Jay Wallus of Street Smart Business
Development.
Note: This workshop does not cover marketing.
Date: Thursday, June 10, 2010
Time: 8:00 - 10:30 a.m.
Location: Enterprise Center at Salem
State College, 121 Loring Avenue, Suite 106, Salem (directions)
Cost:
No charge
Contact: Laurel
Costello
at the SBDC at 978-542-6343 or lcostello@salemstate.edu. Register online
with link below.
>>Online registration will begin in December 2009
Cosponsored by the Enterprise Center at Salem State
College
|
Cancellation Policy |
|
Cancellations received by noon the day prior to
the seminar will be entitled to a refund. No
refund will be given on notifications received
after that time or in any no-show situation. The
MSBDC reserves the right to cancel or reschedule
a seminar due to insufficient enrollment.
Registration fees will be returned or credited
towards a future program. |
